Your conversations with Aura are private.

Effective 2 October 2026

Aura is a coaching app. You tell her about your goals, your relationships and your hardest moments, so this policy explains exactly what we collect, why, who helps us run the service, and how to delete it all. Aura is operated by Foxwood Capital Pty Ltd ("we", "us"), based in Australia.

The short version. We store the text of your conversations so Aura can coach you and remember you. We never sell your data, never show you ads, and never use your conversations to train AI models. You can delete your account and everything in it from the app at any time.

What we collect

Your account

Sign in with Apple identifier. A unique ID from Apple that lets you sign in. We don't ask Apple for your email address.
Your first name, if you choose to share it, so Aura can call you by name.
Settings: your reminder times, time zone and country or region, which we use for "today", your streak and the right crisis lines.
A notification token for your iPhone, if you allow notifications, so we can send your daily advice. You can choose whether notifications show the advice itself or only that it's ready.

Your conversations

The text of what you say or type to Aura, and her replies.
Aura's memory of you: a short profile she keeps of your goals, open commitments, patterns and wins, which she updates after each conversation.
Your daily check-ins: the principle you focused on, your commitment, whether you kept it, and a one-line reflection.
Your daily advice, if you turn it on: each day's briefing from Aura (a theme, what to embody and avoid, a quote and your mantra), kept so you can look back on it.

Conversations can include sensitive information, such as details about your health, relationships or sex life. You choose what to share. By using Aura, you consent to us handling what you share for the purposes in this policy.

Your voice

When you talk to Aura, your iPhone turns your speech into text using Apple's speech recognition. Where your device supports it, this happens on the phone itself. Otherwise Apple processes it under Apple's privacy policy. We never receive or store recordings of your voice, only the resulting text. Aura's spoken replies are generated on your phone.

Technical information

Our servers keep short-lived logs, such as request times and IP addresses, to keep the service secure and working. We don't use analytics or advertising trackers in the app or on this website.

How we use it

To provide coaching: generating Aura's replies, remembering your history, and following up on your commitments.
To show your progress and streaks.
To point you to crisis support in your country if you need it.
To keep the service secure, prevent abuse and fix problems.

We don't sell or rent your information, use it for advertising, or use it to train AI models.

Who helps us run Aura

We share only what's needed with a small number of service providers who process it on our behalf:

Provider	What they do	What they receive
Anthropic	Provides the AI model (Claude) that writes Aura's replies and updates her memory of you	Conversation text, your profile and recent check-ins, and your recent daily advice themes
Railway	Hosts our servers	All service data, in transit
Neon	Hosts our database	All stored account and conversation data
Apple	Sign in with Apple, speech recognition, notifications	As described in Apple's privacy policy

Anthropic processes conversation text to generate replies under its commercial terms, which don't allow it to train its models on that data. Some of these providers store or process data outside Australia, including in the United States. We choose providers who protect it to standards comparable to the Australian Privacy Principles.

We'll disclose information if the law requires it, or if we believe it's necessary to protect someone's life or safety.

How long we keep it

We keep your information while your account is active. If you delete your account, we erase your account, conversations, memory profile, check-ins and daily advice from our database straight away. Copies in our encrypted backups are overwritten within 30 days.

Deleting your account

In the app, go to Settings → Delete account and all data. You can also email hello@auramenco.com and we'll do it for you.

Security

All data travels over encrypted HTTPS connections. Our database provider encrypts stored data, and access to production systems is limited to the people who need it to run Aura. No system is perfectly secure, but we take protecting your conversations seriously, and we'll tell you promptly if a breach affects you.

Your rights

You can ask to access or correct the information we hold about you, or to delete it, by emailing hello@auramenco.com. If you're in Australia and aren't happy with how we've handled your information, you can complain to us first, and then to the Office of the Australian Information Commissioner. If you're in the UK or EU, you also have rights under the GDPR, including to object to processing and to data portability, and you can complain to your local data protection authority.

Age

Aura is for adults aged 18 and over. We don't knowingly collect information from anyone younger.

Changes

If we make important changes to this policy, we'll tell you in the app before they take effect. The date at the top shows when it was last updated.

Contact

Foxwood Capital Pty Ltd
Email: hello@auramenco.com